Category : Print Book

PR 2.0: New Media, New Tools, New Audiences

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In today's Web 2.0 world, traditional methods of communication won't reach your audiences, much less convince them. Deirdre Breakenridge shows you the best ways to use blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today's Web 2.0 tools. She explains how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive.

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