Category : Print BookNow revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted.Other products from Pearson Education (InformIT)
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Price: 31.99Buy It from Pearson Education (InformIT)