Category : Book

The Second Bounce Of The Ball

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In business, everyone can see the first bounce of the ball. It is the second bounce that is uncertain. Ronald Cohen, one of the world's leading private-equity investors, argues that the entrepreneur's aim is to take advantage of that uncertainty: for it is only in situations of uncertainty that significant gains can be made. Putting it another way, successful entrepreneurs know how to turn risk into opportunity.'One of the best books written on entrepreneurship in recent years. It will reward any reader, from start-up to City banker.' Financial Times

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