Category : Business & Technical

F**k The Radio, We've Got Apple Juice

Price: USD7.5

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Why do we make music? What do people want from bands? How do they make a living - and what is a living anyway?A few years ago, Oxford-based band Little Fish were living the dream. Fronted by the charismatic Juju Sophie, they had signed to a major label, recorded an album in LA, and played all over the world, touring with acts like Supergrass, Courtney Love, and Blondie. They 'had the raw rock spark that doesn't depend on fame,' as one critic in the New York Times wrote.And then, in early 2011, they did the opposite of what the traditional rock 'n' roll myth says you should do: they left their label, came home, set up a recording studio in an Oxford bungalow, and started doing the things that made them happy, instead of the things they thought they should do to get played on Radio 1.Independence raised a lot of questions for Little Fish - questions about success, about value, and about relationships, questions that resonate with a wide community of artists and creators trying to find a way to spend more time doing what they love and less time worrying about how they're going to make a living. F**k The Radio, We've Got Apple Juice is an exploration of these questions, if not an answer to them. It's a book about a band, but it's also a book about making: making it work, making your own way, making stuff - music, books, apple juice. It's about declaring your independence and rewriting the myths that you live by.

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