Category : Career Planning & Job Hunting

How to Effectively Market and Manage a Professional Firm

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How to Effectively Market and Manage a Professional Firm aims to dispel the myth amongst many professions that long gruelling hours of work equal success. As a professional, success comes from working on not in your professional firm.An acquaintance of mine recently opened a professional service firm. From the moment he opened the firm, he has been working ten to fifteen hours per day, six days a week. The last time I had a chat with him, he told me how happy he was for having that much work at the formative stages of his firm.I explained to him that indeed having loads of work is an indication that his services are in demand. However, he having to spend long hours doing the work himself is a sign of lack of an infrastructure, which he needs to address now to prevent it getting out of hand.Before he know it, he is stuck in a vicious circle of long hours of working in instead of on his business and in five or ten years’ time he will continue in a perpetual start-up mode.Succeeding as a professional entrepreneur requires a different thought process than the one currently possessed by the majority of professional entrepreneurs. The first essential thought process that any professional entrepreneur who wants to be successful needs to banish is the belief that mastery in his area of expertise will result in success.If you choose to master your area of expertise, you might as well seek employment with another firm, you will definitely be paid more than you are making now pretending to run a business.However, if you choose to be an entrepreneur, you need to understand that marketing is better than mastery. This is not to suggest that you be mediocre at what you do.What I am saying is that the prerequisite for succeeding as a professional entrepreneur is the ability to effectively market and manage your professional firm. In other words, mastering the business of your profession.When you have a successful professional firm, you can hire the best professionals in the country

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