Category : Career Planning & Job Hunting

How to Effectively Market and Manage a Corporate Training Firm

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How to Effectively Market and Manage a Corporate Training Firm was written to teach entrepreneur trainers the requisite skills for running successful corporate training firms.At a recent party, I had a discussion with a gentleman whose wife owns a corporate training firm. He informed me that his wife was to arrive late because she was busy working. I remarked to him that if the owner of a training firm is working late, it means the firm is in trouble. “No”, he responded - working hard is a good sign because it means she is making money.That’s factory worker mentality I said. It is the factory worker who equates hard work with more money. When you own a corporate training firm, making money means your firm should be able to function without you. Can you imagine Richard Branson piloting his virgin airlines or driving his trains?What most entrepreneur trainers fail to realise is success in the business of training is not dependent on mastery of training. Rather, it is dependent on the ability of entrepreneur trainers to market their corporate training firms.All successful corporate training firms have one thing in common: plenty of clients. The most valuable asset of a corporate training firm is not the office building, the cars, office equipment not even its brilliant trainers. The most valuable asset of a corporate training firm is its clients.Without clients, there is no firm…Even though client attraction is the most essential element of running a successful training firm, it is the single skill missing in the majority of corporate training firms.How to Effectively Market and Manage a Corporate Training Firm provide corporate trainers the necessary skills to attract truckload of new clients and retain existing ones.There are three core components of corporate training firm marketing:The MessageThe MarketThe MediaWhen the subject of marketing is discussed in training circles, the entire discussion is centred around the media: placing ad in the newspaper, yellow pages

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