Category : Career Planning & Job Hunting

How to Effectively Market and Manage a Dental Practice

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“A Health Service dentist who refused to go private killed herself after the pressure of her workload became unbearable, an inquest has been toldTwelve months earlier she had been forced to leave her post at the family dental practice after a lengthy, stress-related illness“…Mail OnlineDear Friend,Onerchase product from my dentist. Instead of offering me what I asked for, he tried to sell me a cheaper version of the product because he felt I could not afford the expensive version.My dentist has no idea about my ability to pay for his services because he does not know anything about his patients.If he took the time to find out who I am, how I got to know about his practice and why I live millions of miles from him yet I visit his practice, he will not be advising me to buy generic version.Besides, it is fascinating to me that a business person will be pushing the cheaper version of its products instead of encouraging its customers to buy the deluxe version.So why is it that my dentist decided to sell me the generic version of his treatment without first offering me the deluxe version?The answers to these and many other questions are in How To Effectively Market And Manage A Dental Practice.Most entrepreneur dentists consider themselves first and foremost dental professionals. Like all medical professions, dentistry is a calling. The reality is most of you dentist did not go into the dental profession to get rich.You went into dentistry because you honestly want to help people, which is very laudable. However, as laudable as that might seem, dentistry is a business.And in business: no margin no mission.There is a difference between the profession of dentistry: extracting teeth or making your patient smile and the business of dentistry:- Operation: the deliverables – teeth abstraction etc.- Marketing: attracting and retaining patients- Finance: those all important numbersSuccess in the profession of dentistry only requires a dental degree. Success in the business of de

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