Category : Reference & Language

Publicize Your Book (Updated)

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For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity?totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: ? Effective networking ? Defining a target readership ? Creating pitches for talk shows ? Getting media coverage ? Utilizing the Internet and other outlets ? Preparing for interviews and tours ? Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: ?Read this book!?( Ellen Levine, editorial director, Hearst Magazines)

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